Creative brand strategy to support your mission.
My Experience
Becca French Designs
Brand Strategist and Graphic Designer
You are here! Welcome to my own creative endeavor where I’m utilizing my skills and experience to work, predominantly with growing small businesses and non-profit organizations, to develop foundational brand strategies that will facilitate their future growth. I also work in web and graphic design to provide them with a well-rounded visual identity that will uphold their brand for years to come.
2023-Present
Accelity
VP of Creative (fmly: Creative Director, graphic designer)
Accelity, a HubSpot agency, provides B2B SaaS focused marketing strategy for startup, growing, and enterprise businesses. I joined the team at the ground level working as a graphic designer for various industries including education, insurance technology and healthcare. My role grew to Creative Director, managing a team of developers and designers, working to develop and further the creative brand strategy of our clients. We continue to grow our team and our client base, provided well tested and integral SaaS marketing strategies.
2014-2023
Women’s Entrepreneurship Week Milwaukee
Creative Brand Manager
Women’s Entrepreneurship Week Milwaukee aims to spark business and economic growth by showcasing, educating and connecting women entrepreneurs and professionals in Milwaukee, Wisconsin and beyond. As manager, I worked to communicate these values through creative, brand, and social media strategy.
2019-2020
Kohl’s
Digital Project Verification Coordinator
Kohl’s Corporation has built their brand mission on five key pillars: amazing product, incredible savings, easy experience, personalized connections and winning teams. As a member of the marketing department, I worked to assert that brand mission through digital project review at key stages, while facilitating issue resolution with Program Management, Production Design, Creative, Merchant, E-commerce, Marketing Info and Copy teams.
2015
Marquette University
Marquette University Student Government aimed to provide, entertainment, excellence and active engagement for students campus wide.
The Marquette Journal, the official student magazine on campus had a similar mission, to bring together students, telling their stories through editorials with journalistic integrity.
As a graphic designer, photojournalist and Editor-in-Chief in my time on campus, I developed my passion for clear communication through design.
2010-2014
JENNY WEEDEN, FORMER COLLEAGUE
“Becca is constantly teaching me new things about design—she has such a vast knowledge that I love tapping into. Becca is always challenging herself…
It’s a privilege to work with someone who
pushes to do better every day.”
KRIS BABE, FORMER CLIENT