Stand out in the crowd
Design
A foundational component to content creation, graphic design has been my core passion throughout my career. With a background in photography and print design, I’ve evolved my skill set over several years to meet the needs of an ever evolving digital marketing stratosphere. The following are samples of design driven work I’ve created to tell a narrative.
Creative Direction
As a manager and team lead for a majority of my creative career, it has been important to prioritize consistency and creativity in the work we deliver for clients. By establishing items like brand and copy styles, brainstorming collaboratively, and then regularly utilizing and reviewing creative direction, you can ensure all deliverable content upholds those standards. A company’s brand, mission, and vision are three of the most critical components to ensure cohesive and well-developed marketing strategy and execution–delivering the results you want.
Web Design
Combining my design skills with Creative Direction, and an understanding of the user experience, I have been able to bring an eye for composition and aesthetics to other aspects of my career. Marketing and creative strategy rely heavily on visual storytelling with compelling and relatable content, and through effective web design and development a brand comes to life. These sample sites were created using Illustrator, Figma and Photoshop and developed using Wordpress or Squarespace.